Hi, I'm
Ashley.
I've always been a storyteller. Design just became the way I learned to tell them.
My love for design started long before I knew what graphic design was. Growing up, I would scrapbook with my mom, taking photos on disposable cameras and turning them into pages made from photographs, handwritten notes, construction paper, and whatever else I could find.
I loved deciding how everything came together. Which photos belonged next to each other. Where the words should go. What colors felt right. But more than anything, I loved that I could take a memory and turn it into something visual, something that could make you feel the story all over again.
Eventually, construction paper became Adobe Creative Suite and disposable cameras became art-directed photoshoots, but that instinct never really changed.
Today, I work across brand, campaigns, digital experiences, packaging, retail, and creative direction, connecting ideas and stories across every place someone might experience a brand. My work has grown in scale and complexity, but I'm still drawn to design for the same reason I was as a kid: the ability to turn an idea, feeling, or story into something you can see and experience.
Storytelling, made visual.
CURRENTLY
Director, Product & Design at City Beauty
Los Angeles, CA
AREAS OF PRACTICE
Creative Direction · Art Direction · Brand Design · Campaigns · Digital & Web · Packaging Retail & Experiential
INDUSTRIES
Beauty · Skincare · Cosmetics · Consumer · Retail · Lifestyle
VOLUNTEER
Seedling Mentor at Crown Affair