Ashley
Espinoza

CREATIVE & DESIGN DIRECTOR

experimentalist, storyteller at heart, and strategist by curiosity.

In-Depth Case Studies

Woman holding limited-edition City Lips.

Beauty Means a Little More:
City Beauty x NBCF

CREATIVE STRATEGY · CREATIVE DIRECTION · CAMPAIGN · STORYTELLING

A New Packaging Design System
+ Identity

CUSTOMER JOURNEY · VISUAL MERCHANDISING · SIGNAGE · DISPLAY DESIGN

Bringing a Digital-First Brand Into Retail

CREATIVE DIRECTION · RETAIL DESIGN · BRAND EXPERIENCE · VISUAL MERCHANDISING

Explore More of My Work

Areas of Expertise

ECOMM + CONVERSION

High-converting digital experiences.

Landing pages, PDPs, CRO, Paid Funnels, Mobile UX

BRAND + CAMPAIGNS

Building cohesive visual systems.

Campaigns, Paid Media, Launch Creative Visuals, Visual Systems

ART DIRECTION

& VISUALS

Elevated visual storytelling.

Photoshoots, Product Imagery, Creative Direction

PACKAGING & PRODUCT LAUNCHES

Bringing products to market.

Packaging Systems, Product Launches, Retail

Driving Results Through Leadership

I lead cross-functional teams across design, product, and engineering—bringing clarity to complex workflows while driving measurable business impact.

"Ashley is a great example of a leader for her team — she understands brand direction and communicates it clearly across departments."

PREV. DESIGN MANAGER

“Ashley actively looks for ways to improve cross-functional systems and brings structure and clarity to complex workflows.”

DIRECTOR, OPS

"Ashley gives her team real ownership while keeping everyone focused and aligned, creating smooth, clear cross-functional processes."

TECH OPS MANAGER

“Ashley translates creative vision into clear, actionable direction while seamlessly aligning with technical constraints and possibilities.”

SR. WEB DEVELOPER

Ashley Espinoza