<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site 1]]></title><description><![CDATA[My Site 1]]></description><link>https://www.ashleyespinozadesign.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 19 Sep 2026 05:45:21 GMT</lastBuildDate><atom:link href="https://www.ashleyespinozadesign.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Building a More Intentional Product Innovation System]]></title><description><![CDATA[Creating a customer-first framework that helped Product Development, Marketing, and Design make more strategic product decisions before committing development resources. The Opportunity As City Beauty expanded its product portfolio, I noticed an opportunity to improve how new ideas were evaluated before entering development. While there was no shortage of ideas, there wasn't a shared framework for determining which concepts best aligned with our customer, brand, and long-term business goals....]]></description><link>https://www.ashleyespinozadesign.com/post/building-a-more-intentional-product-innovation-system</link><guid isPermaLink="false">6a6fc38abca6fdcb434e4201</guid><pubDate>Sat, 08 Aug 2026 18:55:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7ec900_9b551a72dfdb4dc7a0b887d744d33990~mv2.gif/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ash Espinoza</dc:creator></item></channel></rss>